2025 CONVENTION SCHEDULE
sunday
NOVEMBER 16
2:30 - 5:30 PM - Registration
5:30 - 7:30 PM - Welcome Event in Vendor Village
MONDAY
NOVEMBER 17
6:00 - 6:45 AM - Brand Workouts
7:00 - 7:45 AM - Brand Workouts
8:30 AM - 7:00 PM - Vendor Village & Cafe Hub Open
9:15 AM - 12:00 PM - Xponential Main Stage Morning
12:00 - 2:00 PM - Lunch and Designated time in Vendor Village
2:00 - 5:00 PM - Xponential Main Stage Afternoon
5:00 - 7:00 PM - Vendor Happy Hour in Vendor Village
TUESDAY
NOVEMBER 18
6:00 - 6:45 AM - Brand Workouts
7:00 - 7:45 AM - Brand Workouts
8:30 AM - 6:00 PM - Vendor Village & Cafe Hub Open
8:30 - 9:30 AM - Vendor Village Morning Coffee
9:45 - 10:30 AM - Xponential Breakout 1
10:45 -11:30 AM - Xponential Breakout 2
11:45 -12:15 AM - Xponential Breakout 3
12:15 AM - 2:15 PM - Lunch and Designated time in Vendor Village
2:15 - 3:00 PM - StretchLab Breakout 4
3:15 - 4:00 PM - StretchLab Breakout 5
4:10 - 5:00 PM - StretchLab Breakout 6
8:30 - 11:30 PM - Closing Party
TUESDAY MORNING XPONENTIAL BREAKOUTS
How to Win with Field Operations
Lizzy Mae Kerr & Eirick Wilson - Regional Vice President of Operations, West Coast & Regional Vice President of Operations, East Coast
Join us as we unveil the launch of our new Field Operations Team, designed to drive business growth and excellence across our organization. In this breakout session, we'll provide an in-depth overview of the team's organizational structure, outlining key roles and responsibilities.
You'll gain insight into the team's intent, including how we'll work together to deliver exceptional results and support our business objectives. We'll also explore the strategic rationale behind the team's launch, highlighting why this is a critical moment for our organization's growth and success.
Learn about our communication touchpoints, including regular check-ins and progress updates. You'll also get hands-on insight into the tools and technologies we'll be leveraging to drive business outcomes and optimize our operations.
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The Future of Retail: Panel Discussion
Moderator: Alex Albert - VP of Supply Chain & Procurement - Xponential Fitness
Panelist: Barry Buchholtz - CEO - FitCo
Panelist: Matt Weber - General Manager - FitCo
Panelist: Valerie Hudson - VP of Product - Xponential Fitness
Join us for an in-depth panel discussion on the future of retail across Xponential brands.
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Learning & Development: From Insight to Impact
Emilie Porter-Rand & David McMahan - Senior Manager, Learning & Development & Senior Learning & Development Program Manager
Discover how the Learning and Development department is transforming training and education at Xponential.
In this session, you’ll get to see how we’re tackling real-life studio challenges with a centralized learning hub, data-driven content development strategy, and AI-powered learning tools. Attendees will preview interactive training videos, vote in live polls, shape the training program roadmap, and learn more about the Xponential University launch.
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Intro to ProfitKeeper & How to Manage your P&L
Brandon Wiles & Colin Wiles - VP of Finance, Data & Analytics & VP of Finance
Get to know the ProfitKeeper platform and its benchmarking capabilities, and learn how it can help you better analyze your studio's P&L to grow your business.
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Capitalizing on your Asset
Joel Hayek, Chris Wilson, Chris Baker, & Juston Gomez - Sr. Director of Resales, Facilitator, Director of Resales, Xponential Fitness, President & Co-Founder, Franchise Flippers, & Commercial Relationship Manager, Apple Pie Capital
Nobody can be a franchisee forever. Best in class franchisors support and guide their franchisees through the entire franchise lifecycle. This includes an exit strategy. Come join a panel of experts to discuss the strategy and planning of selling your business to maximize speed and value.
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Building a Brand Through Real Estate
Eric Simon, Maximilian Bourque, Ian Laskowski, & Linda Nguyen - Chief Development Officer, Facilitator, Director of Real Estate Analytics, Managing Director, Retail at Morrow Hill, & Managing Director, Retail at Morrow Hill
Real Estate is one of the most important assets for any franchise system. Strategic placement of studios through data is critical to maximizing individual franchisee success, blocking out our competition and optimizing our playing field to build brand equity through store fronts, our greatest brand builder.
Join our panel of experts to understand the one-two punch of how and why we target specific areas for placing studios and how we identify the right shopping centers with the right economics to give our franchisees and the brand the best chance for success.
TUESDAY aFTERNOON BRAND BREAKOUTS
The Big Picture: XPO & StretchLab Marketing Strategy and Brand Vision
Jess Barber, Monica Rigali, & Catherine Gallant - Vice President of Marketing, Vice President of Marketing & Strategy, & Director, Consumer Insights
Join Xponential Marketing to learn the marketing strategy, where the brand stands (Positioning) and who we're trying to reach (Consumer Targets) + combining results of two surveys sent to our members and customers.
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Owner Collaboration Forum: Best Practices, Strategy, and Opportunities
FAC & MFC
FAC & MFC will lead a facilitate a room for best practices, concerns, opportunities and strategies.
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Lead, Follow, or Get Left Behind
Jesse Kern - Vice President of Brand Operations
Join us for a dynamic, hands-on session that puts your team's leadership and collabor ation to the ultimate test. In this high stakes, two-part challenge, your team will race against the clock to complete a complex task. But here's the twist: a critical decision made before the first round will determine your fate in the second.
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Owner Deep Dive: Advanced Collaboration and Strategic Planning
FAC & MFC
(Continued from Above) FAC & MFC will lead a facilitate a room for best practices, concerns, opportunities and strategies.
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The Client Experience Workshop: Operational Training for Day-to-Day Success
Kelsey Kerr & MTAC - Director of Training & Experience
Training & Experience Workshop - a practical, hands-on session open to all attendees (Owners, Managers, Staff) focused on improving the day-to-day client experience and operational training.