2025 CONVENTION SCHEDULE

sunday

NOVEMBER 16

  • 2:30 - 5:30 PM - Registration

  • 5:30 - 7:30 PM - Welcome Event in Vendor Village

MONDAY

NOVEMBER 17

  • 6:00 - 6:45 AM - Brand Workouts

  • 7:00 - 7:45 AM - Brand Workouts

  • 8:30 AM - 7:00 PM - Vendor Village & Cafe Hub Open

  • 9:30 - 11:00 AM - Welcome Address & Keynote Speaker

  • 11:00 AM - 2:00 PM - Lunch and Designated time in Vendor Village

  • 2:00 - 5:00 PM - StretchLab Main Stage

  • 5:00 - 7:00 PM - Vendor Happy Hour in Vendor Village

TUESDAY

NOVEMBER 18

  • 6:00 - 6:45 AM - Brand Workouts

  • 7:00 - 7:45 AM - Brand Workouts

  • 8:30 AM - 6:00 PM - Vendor Village & Cafe Hub Open

  • 8:30 - 9:30 AM - Vendor Village Morning Coffee

  • 9:45 - 10:30 AM - Xponential Breakout 1

  • 10:45 -11:30 AM - Xponential Breakout 2

  • 11:45 -12:15 AM - Xponential Breakout 3

  • 12:15 AM - 2:15 PM - Lunch and Designated time in Vendor Village

  • 2:15 - 3:00 PM - StretchLab Breakout 4

  • 3:15 - 4:00 PM - StretchLab Breakout 5

  • 4:10 - 5:00 PM - StretchLab Breakout 6

  • 8:30 - 11:30 PM - Closing Party

TUESDAY MORNING XPONENTIAL BREAKOUTS

Intro to ProfitKeeper & How to Manage your P&L

Brandon Wiles & Colin Wiles - VP of Finance & Data & Analytics and VP of Finance

Get to know the ProfitKeeper platform and its benchmarking capabilities, and learn how it can help you better analyze your studio's P&L to grow your business.

______________

From Talk to Traction: Strengthening Operations,Teams and Member Loyalty

Lizzy Mae Kerr & Eirick Wilson - Regional Vice President of Operations, West Coast & Regional Vice President of Operations, East Coast

Strengthening Operations, Teams and your Member Base. Discover how the right conversations with your managers and employees can drive better operations, stronger teams and lasting member loyalty. Learn simple framework for moving from talk to action - turning every day conversations into measurable results.

______________

Building a Stronger Field Foundation: Introducing Our New Field Operations Team

Lizzy Mae Kerr & Eirick Wilson - Regional Vice President of Operations, West Coast & Regional Vice President of Operations, East Coast

Join us as we unveil the launch of our new Field Operations Team, designed to drive business growth and excellence across our organization. In this breakout session, we'll provide an in-depth overview of the team's organizational structure, outlining key roles and responsibilities.

You'll gain insight into the team's intent, including how we'll work together to deliver exceptional results and support our business objectives. We'll also explore the strategic rationale behind the team's launch, highlighting why this is a critical moment for our organization's growth and success.

Learn about our communication touchpoints, including regular check-ins and progress updates. You'll also get hands-on insight into the tools and technologies we'll be leveraging to drive business outcomes and optimize our operations.

______________

Building a Brand Through Real Estate

Eric Simon, Maximilian Bourque, & Jonathan Hill - Chief Development Officer, Facilitator, & Director of Real Estate Analytics

Real Estate is one of the most important assets for any franchise system. Strategic placement of studios through data is critical to maximizing individual franchisee success, blocking out our competition and optimizing our playing field to build brand equity through store fronts, our greatest brand builder.

Join our panel of experts to understand the one-two punch of how and why we target specific areas for placing studios and how we identify the right shopping centers with the right economics to give our franchisees and the brand the best chance for success.

______________

Capitalizing on your Asset

Joel Hayek, Chris Wilson, Chris Baker, & Juston Gomez - Sr. Director of Resales, Facilitator, Director of Resales, Xponential Fitness, President & Co-Founder, Franchise Flippers, & Commercial Relationship Manager, Apple Pie Capital

Nobody can be a franchisee forever. Best in class franchisors support and guide their

franchisees through the entire franchise lifecycle. This includes an exit strategy. Come join a panel of experts to discuss the strategy and planning of selling your business to maximize speed and value.

______________

Xponential Learning & Development: What is Coming

Andrew Marlow & Emilie Porter-Rand - President of Learning & Development, Xponential & Senior Manager, Learning & Development, Xponential

Learning & Development is unveiling how Xponential will transform training moments into continuous learning to drive studio growth.

Learning Approach
E-learning programs that connect behaviors to outcomes and solve real studio challenges.

How Learning is Delivered
AI-powered video, interactive quizzes, and scenarios for real world application—fast to deploy, easy to apply.

Where Learning Happens
A new LMS: one centralized hub with self-enrollment, progress reporting, and AI search that puts SOPs and answers at your fingertips.

Timeline for Launch
Preview the roadmap of upcoming programs and the official LMS launch.

______________

Local Media Management: CAP Vendor Panel Discussion

Louise Ocasion - CMO & Facilitator

Hear from a panel of CAP Vendors where digital optimization, the changing landscape of paid media management & AI integration are discussed.

TUESDAY aFTERNOON BRAND BREAKOUTS

How to Optimize your Organic Lead Acquisition

Jess Barber and Gabi Khowploum - VP of Marketing and Director of Marketing

Want to increase your studio leads? Learn about the different ways outside of paid digital that can help you drive leads and how you can optimize these opportunities

______________

Maximizing the Impact of Our Top Performers

Kelsey Kerr and Dazmyn Faris - Director of Training and Experience and Manager of Training and Experience

How to use/coach your top performers (converters) in your studio to make the biggest impact on studio growth and how they can help develop the rest of your team. Plug in our new online onboarding program that should be launched in 2026.

______________

Flexologists Day One: Building Their Book of Business

Kelsey Kerr and Dazmyn Faris - Director of Training and Experience and Manager of Training and Experience

How to develop a strong Flex onboarding for your new Flex team to transition confidently into your studio and build their book of business.

______________

The Future of Flexology: Integrating Physmodo Updates into the MSPS Program

Andrew Menter, Ashley Nathan - Physmodo

Discover how the latest advancements in Physmodo technology are revolutionizing the way StretchLab franchise owners and Flexologists assess and track client progress within the Mobility, Activation, Posture, and Symmetry (MAPS) program. This session will provide an in-depth look at new features and updates designed to streamline operations, enhance client engagement, and drive business growth.

______________

StretchLab Franchisee Spotlight: The Keys to a Successful Studio

This breakout session will feature a panel of top-performing StretchLab franchisees, showcasing both multi-unit veterans and successful single- or double-unit operators. Gain firsthand insights into the strategies, mindset, and day-to-day operations that have driven their success. This is a unique opportunity to learn from those who have built thriving businesses from the ground up, whether they're scaling a regional empire or perfecting the local studio experience.

______________

Lead, Follow, or Get Left Behind

Jesse Kern - VP of Operations

Join us for a dynamic, hands-on session that puts your team's leadership and collaboration to the ultimate test. In this high-stakes, two-part challenge, your team will race against the clock to complete a complex task. But here's the twist: a critical decision made before the first round will determine your fate in the second.